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And more and more people, from journalists and bloggers who write about marketing, after people from the industry, mistaken or used as synonyms for the main concepts: SEM, SEO, PPC. As soon as we noticed that this happens also, we have put to write this entry. We will try to explain and resolve some questions names, that is develop a item industry.
This marketing strategy is currently enjoying the greatest popularity overseas. If the conference dedicated to SEO attract the attention of a select group of individuals, the number of participants in meetings about Inbound Marketing is still growing. Why is this happening? What is this phenomenon? What are its grounds?